1. Help with ROI

Based on recent research, vehicle advertising gets more impressions than any other means of advertising. Wrap advertising works out to be less per impressions cost than other advertising like a search engine, social media, and paper advertising. Wraps, when done right and taken care of, can last on average up to 5 years! That means you don’t pay by click, weekly, monthly or annually like other advertising methods.

2. Non-Aggressive

Today, people are always looking for ways to eliminate advertising from their everyday lives. From DVR, video streaming, “premium accounts”, pop-up and spam blockers technology is making that very easy. Vehicle wraps can’t be “closed” when someone sees a wrap the natural instinct is to look at it and read.

3. Attention Grabber: The Design

If paying for a professional designer is not apart of your budget there are a few simple things to remember. Your vehicle is three dimensional and people see the vehicle as a whole, so make sure the wrap has a continuous flow from one side to the other. Use fonts that can be read clearly from a distance and keep the text on a smooth and flat surface. Keep it simple, when your vehicle is moving down the road if there is a lot going on its not easy to get your company purpose across. But most of all HAVE FUN! You want your company to stand out from your competition so do some research to make your wrap unique.

4. Cost Effective

You spent money on your company vehicle so make sure you get the most! Wrapping your vehicle maximizes your asset by getting your small business in the local community.

5. Mobile and Local Advertising

Driving your business around town not only gets your small business recognized they see that you are a trusted business when they keep seeing you in their neighborhoods because that means local people are using your services. You don’t ever remember the white van with the name and number on the side. The more memorable your company vehicle is the more you are to get noticed and remembered.

The post How Vehicle Wraps Help Small Businesses appeared first on InMotion Vehicle Wraps and Printing.

Why is it so hard to remove?

There are many factors when removing wraps. How it was originally installed, how properly the wrap was maintained, how long the wrap was on the vehicle, and the vinyl quality.

What is it going to cost to remove?

The price for removal is based on the size and difficulty of your vehicle wrap. The larger the vehicle, if some extra adhesive was used to help hold the wrap, or the wrap was left on so long that it started to crack, the longer it will take to get your wrap off.

The post Vinyl Wrap Removal Facts appeared first on InMotion Vehicle Wraps and Printing.

In 1900 Hershey’s Cocoa used their automobile to advertise their brand. It started with lettering and then later added some embellished designs to incorporate different faces and imagery. For over 50 years the only choice was paint.

In 1926 Vinyl Chloride was invented by BF Goodrich Company but it wasn’t until the 50’s Newhouse Automotive Industries produced a DIY plaid or polka dot decorative vinyl. In the 80’s production cost and technology became more affordable even for small businesses.

In 1993 vinyl manufacturer KPMF (Kay Premium Marketing Films) was asked to produce a film to change cars into beige Taxis to comply with government regulations.

In the 21^st century, with even better technology, vinyl graphics was even possible for start up businesses and made the designs even more desirable. Because of the ever-improving technology with vinyl wraps many shops are trying to cash in on the growth by offering vehicle and graphic wraps.

Now everyone can afford to change their everyday car to the color they really like, and the small business owner can make sure their company stands out.

The OAAA (Outdoor Advertising Association of America) said the cost per thousand impressions of a vehicle wrap is $0.15 which is are a lot cheaper compared to outdoor ad at $3.56, radio at $5.92, newspaper at $11.66, and television at $11.51.

The one thing that vehicle wraps have that none of the other means of advertisements is there is no research for target audience. Meaning companies must figure out demographics, product usage and much research to know where to post their billboard, what newspaper, magazine and tv station has the best opportunity to reach their target audience.

The post Wraps is a Growing Industry! appeared first on InMotion Vehicle Wraps and Printing.