No business is too small to use vehicle wraps as an advertising method. As a small business budget is everything, trying to get the most of your advertising budget is important. Commercial vehicle wraps are a great way to boost your small business success based on costs and time investment. Here are just 5 ways that show how it benefits small business.
- Help with ROI
Based on recent research, vehicle advertising gets more impressions than any other means of advertising. Wrap advertising works out to be less per impressions cost than other advertising like a search engine, social media, and paper advertising. Wraps, when done right and taken care of, can last on average up to 5 years! That means you don’t pay by click, weekly, monthly or annually like other advertising methods.
Today, people are always looking for ways to eliminate advertising from their everyday lives. From DVR, video streaming, “premium accounts”, pop-up and spam blockers technology is making that very easy. Vehicle wraps can’t be “closed” when someone sees a wrap the natural instinct is to look at it and read.
- Attention Grabber: The Design
If paying for a professional designer is not apart of your budget there are a few simple things to remember. Your vehicle is three dimensional and people see the vehicle as a whole, so make sure the wrap has a continuous flow from one side to the other. Use fonts that can be read clearly from a distance and keep the text on a smooth and flat surface. Keep it simple, when your vehicle is moving down the road if there is a lot going on its not easy to get your company purpose across. But most of all HAVE FUN! You want your company to stand out from your competition so do some research to make your wrap unique.
- Cost Effective
You spent money on your company vehicle so make sure you get the most! Wrapping your vehicle maximizes your asset by getting your small business in the local community.
- Mobile and Local Advertising
Driving your business around town not only gets your small business recognized they see that you are a trusted business when they keep seeing you in their neighborhoods because that means local people are using your services. You don’t ever remember the white van with the name and number on the side. The more memorable your company vehicle is the more you are to get noticed and remembered.